From this room in Advani’s communications office, and from another in the Bharatiya Janata Party’s (BJP) headquarters, Bora runs his party’s newest unit, the information technology cell. Its most visible presence, over the last few months, has been Advani’s campaign website, including a blog that Advani updates roughly once every 10 days, calling in from his iPhone and dictating his posts. But Bora likes to compare the cell to an iceberg: “The blog is 1% of what we do. The rest of it is below the surface.”